Bitlabs is an educational organization that specializes in IT and provides opportunities for individuals to gain life-transforming experiences by learning various skills such as data and software development.
Bitlabs is a learning institution built on a simple purpose: give more people a real chance to change their lives through digital skills. The founder’s own story, finding his path when he could choose a major at university, became the seed. Bitlabs exists so people from many backgrounds, including those outside formal higher education or big cities, can explore data, software, and other digital fields in a practical way.
After two years focused on Data Science, Bitlabs expanded into web development, artificial intelligence, and other IT areas. I was asked to refresh the visual identity so it reflects this wider path, while keeping the core mission clear: Bitlabs as a place of transformation, where students can try, learn, and move closer to the future they want.
Challenge
Bitlabs initially focused on educating in the field of data science for two years. Later, they expanded their services to cover various IT areas like web development, artificial intelligence, and business analytics. The original logo, combining data symbols and a laboratory, didn't represent these new services well. Bitlabs wanted a unique and modern look to show they are futuristic and up-to-date
Solution
Rather than constructing a visual identity centered on new services, my team and I embraced a philosophical approach rooted in Bitlabs founders goal of providing life-changing educational opportunities. I symbolized this by likening Bitlabs graduates to butterflies, successfully undergoing transformation and ready to soar to greater heights. This concept was then translated into a brand story, brandmark, and an overall identity to convey Bitlabs purpose globally.
