ORM Technologies is a prescriptive revenue analytics platform that helps mid-market B2B SaaS leaders move from guessing to certainty about where their pipeline really comes from.
ORM's audience sits in the seats of CROs, CFOs, and RevOps leads, the kind of operators who have heard every dashboard pitch and stopped responding to most of them. The brief was to design a brand that could earn back their attention without sliding into generic SaaS visual language.
Challenge
ORM's audience sits in the seats of CROs, CFOs, and RevOps leads, the kind of operators who have heard every dashboard pitch and stopped responding to most of them. The brief was to design a brand that could earn back their attention without sliding into generic SaaS visual language.
Solution
Rather than present a single recommendation, I led three brandscape directions in parallel, each carrying a complete identity system anchored in a distinct strategic angle. The chosen brand crossed two of the three directions, an outcome only possible because the work was structured around exploration before execution.
