Casion is a brand neutral, cloud powered charging network that supports the growth of electric mobility in Indonesia. By partnering with building owners and offering complimentary installation, they aim to make the switch to electric vehicles simple and stress free
I worked with the NTMY team to translate Casion’s existing retro inspired identity into social, deck, environmental, and print assets that feel consistent and approachable.
Challenge
Most EV brands in Indonesia lean on futuristic, tech heavy visuals that make electric mobility feel distant and hard to relate to. Casion wanted to feel warmer and more everyday, while still credible as a modern infrastructure brand. They needed campaign and communication assets that carried this tone across feeds, presentations, physical spaces, and out of home media.
Solution
Working under the established identity and direction, I created social templates, presentation layouts, wall graphics, billboards, and printed pieces that lean into Casion’s retro character. Using nostalgic shapes, color blocking, and typography, I focused on making EV charging feel familiar and friendly at every touchpoint, so people see Casion as a helpful part of daily life rather than a distant, high tech utility.
