NTMY (Nice to Meet You) Studio is a design studio that wants to democratize creative services and spark positive change in culture and everyday life.
As a marketing designer, I worked on the studio’s own Instagram presence, creating posts that reflect this mission while staying within the brand guidelines. The goal was to turn the feed into a space that feels playful, thoughtful, and recognisably NTMY.
Challenge
Although NTMY’s mission is strong, the Instagram feed did not fully express its voice or energy. Visuals and formats were not yet distinct enough to be recognised quickly, and engagement did not match the quality of work and ideas coming from the studio. The team needed a more defined visual direction that could carry different content types without feeling random.
Solution
Within the existing brand guidelines, I explored layout, type, color, and motion variations to find a visual language that feels both flexible and clearly NTMY. I created post series, templates, and simple rules for hierarchy so quotes, process shots, client work, and announcements could live in one coherent system. This approach made it easier to produce new content while keeping the feed visually consistent and helped position NTMY Instagram as a more lively and engaging extension of the studio’s values.
